UK Cartoon Network Mistakenly Airs Bookmaker Ad
The Cartoon Network made a huge faux pas recently when it mistakenly aired an ad for UK bookmaker Coral during a broadcast on the children’s television channel despite strict rules that govern the airing of gambling ads on television.
The controversial ad was aired on Turner Broadcasting’s Boomerang channel plus the Cartoon Network, sparking outrage as the broadcast code strictly forbids the marketing of gambling ‘in or adjacent to programs commissioned for, principally directed at, or likely to appeal particularly to audiences underneath the age of 18 years,’ so heads were positively tumbling when the broadcast clearly broke these rules.
The station could have perhaps been forgiven for their ‘serious breach’ associated with rules had the ad aired just once, however the advertising was broadcast nine times for a Saturday morning back in May of this year, which can be primetime viewing for kids kick-starting their week-end with some cartoon antics.
The Advertising guidelines Agency says that Turner Broadcasting has ‘apologized unreservedly’ for the hiccup, and it has explained that the ad was broadcast, repeatedly, in error.
Action Figure Used
But exactly what’s worse is the fact that Coral advertising actually involved one of children’s most beloved all-time favorite characters and Marvel Comics hero, the Incredible Hulk. This merely supplied more ammunition to those whom declare that gambling promotion objectiContinue Reading..